Foster Rosenblatt
Digital Rebrand for a Pharma Consulting Firm.
Business Challenge: Foster Rosenblatt required a digital presence that accurately reflected their expertise and credibility within the pharmaceutical consulting industry. The existing site lacked clarity, hierarchy, and visual cohesion — limiting its ability to communicate authority and specialization.
Strategy & Execution
Clarifying Authority: The redesign emphasized structured content hierarchy and restrained visual language to reinforce trust and professionalism — critical in the pharma sector.
System-Driven Layout:
A modular design system was developed to accommodate complex service descriptions while maintaining clarity and consistency across pages.
Stakeholder Navigation:
Working across multiple stakeholders, I filtered and translated feedback into cohesive design refinements, ensuring strategic alignment without compromising usability.
Launch & Implementation:
Close collaboration with developers ensured responsive performance and accurate implementation of the visual system across devices.
My Role
As lead designer, I directed the strategic and visual overhaul of the firm’s online presence.
My responsibilities included:
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Comprehensive audit of the existing website
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Development of refined design concepts aligned with brand positioning
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Stakeholder presentations and iterative refinement
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Art direction for updated photography
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Collaboration with content strategists and developers
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Oversight of design fidelity through QA and launch
Featured Work
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Harout Kilislian