Rise Better Soda
CPG Packaging & Product Line Expansion.
Context: Rise Better was launching/expanding a beverage product line that required cohesive shelf presence and integration into the brand’s existing digital ecosystem.
The work extended beyond label design. It required coordination between packaging production and online product presentation.
Business Challenge:
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Create packaging that stands out in a crowded beverage category
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Maintain brand consistency across multiple SKUs
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Ensure production-ready precision
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Integrate the new product line seamlessly into the existing website
This required alignment between physical retail presence and digital customer experience.
Strategy & Execution
Shelf System Design: A scalable packaging system was developed to support SKU variation while maintaining clear brand recognition.
Hierarchy & Clarity:
Typography and color were structured to prioritize product differentiation and legibility in retail environments.
Production Integrity:
Careful attention was paid to material constraints, print limitations, and file accuracy to ensure faithful reproduction from concept to shelf.
Digital Integration:
The new product line was integrated into the existing website under client direction, ensuring alignment between physical packaging and digital merchandising.
My Role
As Lead Designer and Production Artist, I was responsible for:
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Developing the packaging design system across SKUs
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Managing die lines and production specifications
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Preparing print-ready files and coordinating with vendors
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Leading the digital rollout of the product line within the existing website
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Ensuring visual consistency between packaging and online presentation
