Highmark Homes

A Family Business
With Family Values

Highmark Homes is not your average builder. They treat every purchaser like family and needed a rebrand to embody their family value philosophy. Welcome to the family was the new tag line that launched the next chapter of this history-rich family builder.

Art Direction

Strategy

Copywriting

Logo design

Tagline

Print Design

Stationary package

UX

User interviews

Wireframe

Prototyping

User testing

Product manager​